Esports is a highly volatile market. Brands are growing and dying at incredible rates as the industry shifts and adapts to outside forces. In the past decade, several brands have emerged on top, largely through impressive follower count and top competitive finishes in the professional field.
It will not always be that way.
The industry is reaching a scale in which number of fans and competitive placement is insufficient for survival. Players in top titles are making millions in salary, and sponsors are eager to attach themselves to the highest-profile performers. Yet, in an increasingly corporatized environment, concepts like brand identity are coming to the fore as businesses seek the most stable and professional organizations to represent them.
This is where Parse Esports Consulting comes in. With my 10+ years of experience in competitive gaming, esports management, organizational leadership, public relations, and branding, I can help your company achieve stability and consistency in branding, communications, and business operations.